Hi, my name is Leslie Rohde.
You might know me, or you might not, but if you know SEO, you do know my work.
One of the many factors that are important in ranking at Google is the use of keyword rich links and that is a “secret” I broke in the Spring 2002. Prior to that point, “link popularity” — the simple counting of links — was state-of-the-art. It was not until my development and release of OptiLink that “Link Reputation” — the analysis of the link text — was widely recognized as crucial to top ranking. Fast forward a few years and even the most basic course in SEO teaches the importance of link text.
Lightning struck a second time a year later with my invention of “Dynamic Linking”, a method to control the distribution of PageRank within a website. The SEO community has since named this technique “PageRank Sculpting” and it is widely taught and practiced by advanced SEOs everywhere. As I write this in 2009, these two techniques, Link Reputation and PageRank Sculpting, are the mainstay of ranking improvement at Google and are the foundation of much of SEO practice.
So what have I been doing since then?
I’ve continued to update my tools and methods while consulting with clients, running my own affiliate sites and teaching Internet marketing both privately and as the first faculty member at StomperNet. All good stuff and I continue to enjoy it all, but what really excites me is the newer methods I have been developing privately. I hope to share these with you very soon.
If we don’t know each other yet, please take a moment and introduce yourself the next time you see me. Until then …
Have an Optimal Day!
Leslie Rohde
